In a recent survey conducted, we came to know that about 50% of our registered users do not know the difference between an insurance broker and an agent. As a broker, I feel I need to create awareness about the difference. So, here it is
Insurance Broker, that is, www.easyinsuranceindia.com |
Insurance Agent | Customer Benefit seeking broker to identify suitable insurance |
Represents the customers and DOES NOT represent any particular insurance company | Represents only one company (one for life and one for non life) | Brokers are better equipped to meet customers' requirements |
Can sell any product from any company | Can sell only the products of the company he/she represents | Brokers are able to offer wide variety of choices because they can identify policies from any company based on customer requirement |
Insurance companies give us best policy benefits and premium rates for our customers since we have choice on the companies we can go to | Less influential since they represent only one company | Negotiate better benefits on policies and best premium rates (this applies largely to commercial insurance) |
Insurance companies respond better to us when it comes to settling disputed claims because we represent the customers | Less influential since they represent only that company | We can represent the customer more effectively during the time of claim especially if there is a dispute |
Brokers have a much more stringent norms and come under scrutiny by IRDA before getting/renewing broker license | Less stringent norms to obtain agency license | Brokers have a fully functional company to provide continuous customer service |
In addition to the above, we add more value as broker to you compared to other brokers. | ||
www.easyinsuranceindia.com is owned and operated by us - a licensed broker | Other web sites may or may not be owned by a licensed broker | |
Retail business is a separate focus area for us (SBU) | Most brokers focus only on corporate businesses | |
Full-fledged customer care, and back office to help you and answer all your questions. | No such customer care / back office exists for retail customers | |
We sell even non-money making policies such as third party only policy, Rural insurance, Insurance for poor, etc. | Not offered by any other brokers online because these products don't result in any earnings for brokers or event agents | |
Your personal/contact information is NOT SOLD or GIVEN to anyone. It is given only to the insurance company whose policy you purchase | Your personal / contact information may be sold to various insurance companies | |
We offer comprehensive list of all policies that a customer would ever want such as Health, life (both traditional as well as ULIP), motor including third party, personal accident, travel, home, etc. | Other sites are not as comprehensive as ours |